What’s the story behind the story? What inspired you to write Create a Website That Sells?
I was inspired to write this book after years of seeing the same problems appear on very different websites. My clients were investing in fancy designs and top-notch developers, yet their visitors were still getting confused and dropping off because of small usability issues that could easily be avoided. I wrote this book to help non-technical readers understand how users actually experience their websites, and how small, thoughtful changes can make a huge difference to their results.
If you had to pick theme songs for the main characters of Create a Website That Sells, what would they be?
That’s a fun question, because my book doesn’t really have characters, but if I had to imagine them…the confused visitor would be I Still Haven’t Found What I’m Looking For by U2, and the business owner would be Under Pressure by Queen.
What’s your favorite genre to read? Is it the same as your favorite genre to write?
I love reading thrillers and horros but I’m also very drawn to character-driven, human-centered stories.
What books are on your TBR pile right now?
Honestly, far too many. I’m very optimistic about how much I think I’ll read, so my TBR pile is getting a little out of control.
What scene in your book was your favorite to write?
I really enjoyed writing the chapter about website forms. Every website has them; they seem straightforward on the surface, but that’s often where the most unexpected things can go wrong. Forms are one of those areas where small details can completely change how a user feels, whether they trust the website, and whether they decide to continue or give up.
Do you have any quirky writing habits? (lucky mugs, cats on laps, etc.)
I tend to notice my best ideas when I’m not actively trying to write. I’ll be halfway through making coffee or opening a website for something completely unrelated, and suddenly I’ll spot a small detail that feels wrong. I usually stop everything, write it down immediately, and only then go back to what I was doing. A lot of the book was written in these little in-between moments.
Do you have a motto, quote, or philosophy you live by?
I live by the idea that we never know how much time we have left on this Earth. Because of that, I try to experience life fully, stay curious, and not postpone the things I want to do. Write that book, say yes to that experience, take the trip, have the conversation, and allow yourself to explore what truly matters to you.
If you could choose one thing for readers to remember after reading your book, what would it be?
I’d want readers to remember that small details matter far more than they often realize. You don’t need a huge budget or deep technical knowledge to have a successful website. Today, there are so many accessible website builders and tools that make it possible for anyone to create something functional and professional. What really makes the difference is understanding a few core best practices and thinking about your website from the user’s point of view. When you focus on clarity, simplicity, and how real people move through your site, even small, thoughtful changes can lead to better results.
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